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//// Business · Ecommerce

Shopify Store Profit Margin Calculator

Full Shopify P&L in one screen. Enter your revenue, COGS, and fixed costs — see gross and net margin, compare Basic vs Shopify vs Advanced plan costs, and find the break-even revenue for each.

Where this fits

📦 Business & Seller OpsSeller OSSellersFounders

This tool lives inside Seller OS and is most useful for sellers and founders.

Corp Tax Rate21%
SE Threshold$400
FICA Cap 2024$168,600

Net Profit / Month

$4,975

Net Margin

49.7%

Gross Margin

69.1%

Effective Txn Rate

3.4%

Recommended Plan

Basic ($39/mo) — Basic saves $66/mo vs Shopify — transaction savings don’t yet justify upgrading

Store Inputs

$
%
$
%
$
$
$

Shopify Plan

Using Shopify Payments

Monthly P&L

Gross Revenue$10,000
Returns($300)
Net Revenue$9,700
COGS($3,000)
Gross Profit$6,700
Shopify Subscription($39)
Transaction Fees($336)
App Subscriptions($50)
Ad Spend($1,000)
Shipping Costs($300)
Net Profit$4,975
Net Margin49.7%

Plan Comparison at $10,000/mo

PlanSubscriptionTxn FeesTotal CostNet ProfitMargin
Basic ($39/mo)best$39$336.15$5,025$4,97549.7%
Shopify ($105/mo)$105$306.15$5,061$4,93949.4%
Advanced ($399/mo)$399$286.15$5,335$4,66546.6%

Break-Even Revenue by Plan

Basic

$2,167

Above break-even

Shopify

$2,259

Above break-even

Advanced

$2,707

Above break-even

Seller playbook · Store-level profit discipline

This store has enough margin to scale without feeling fragile.

The store is producing $4,975 in monthly net profit on $10,000 in revenue, with a 49.7% net margin and 69.1% gross margin. Basic ($39/mo) is the strongest plan at this level, and your current plan breaks even at $2,167.

What To Do Next

Stay on Basic ($39/mo) for now, but keep reviewing the break-even threshold as revenue changes.

Keep transaction fees low by protecting AOV and conversion rate; the fixed fee hurts most on low-ticket carts.

Use the dropshipping margin or marketplace comparison tools to test new channels without losing the store-level P&L discipline.

Net margin

49.7%

$4,975 monthly take-home

Recommended plan

Basic ($39/mo)

Basic saves $66/mo vs Shopify — transaction savings don’t yet justify upgrading

Txn fee drag

3.4%

$336 per month

Current plan break-even

$2,167

For the plan you selected

Build Your Seller Stack

The next calculators that usually unlock a better sourcing, pricing, or scaling decision.

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Dropshipping Profit Margin Calculator

Calculate true dropshipping net margin after supplier cost, shipping, payment processing, return rate, and optional ad spend. See break-even sale price and ROAS needed to be profitable before running paid traffic.

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Multi-Marketplace Comparison Calculator

Compare selling the same item across eBay, Amazon, Etsy, Mercari, and Poshmark. See net profit after platform fees, item cost, and shipping for each marketplace side by side.

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1

Gross Revenue

Monthly Revenue

= $10,000

Top-line revenue before any deductions.

2

Returns Cost

Revenue × Return Rate

$10,000 × 3.0%

= ($300)

Returns represent direct revenue loss. Even a 5% return rate erodes net revenue significantly. Include restocking/processing costs if applicable.

3

Net Revenue

Gross Revenue − Returns

$10,000 − $300

= $9,700

Net revenue is what you actually earned after returns. Gross margin is calculated from this number.

4

Cost of Goods Sold

Revenue × COGS %

$10,000 × 30.0%

= ($3,000)

COGS includes supplier cost, packaging, and any direct production cost. Most dropshipping businesses: 20–40%. Branded products: 30–60%.

5

Gross Profit

Net Revenue − COGS

$9,700 − $3,000

= $6,700

Gross margin: 69.1%. Gross margin must cover all operating expenses (Shopify, apps, ads, shipping) before any profit emerges.

6

Shopify Subscription

Basic ($39/mo) plan

= ($39)

Monthly platform fee. Upgrading to Shopify or Advanced lowers transaction fees — but only saves money above a certain revenue threshold.

7

Transaction Fees

Revenue × 2.9% + 154 txns × $0.3

$10,000 × 2.9% + 154 × $0.30

= ($336)

Effective transaction rate: 3.4%. Shopify Payments: % + $0.30 fixed per transaction (fixed fee becomes proportionally smaller at high AOV).

8

App Subscriptions

Monthly app spend

= ($50)

Review apps, upsell tools, email marketing, loyalty programs, etc. These often run $50–$500+/mo for mature stores.

9

Ad Spend

Monthly ad budget

= ($1,000)

Facebook, Google, TikTok, influencers. Track ROAS (Revenue ÷ Ad Spend) separately — ad spend here is treated as a fixed monthly cost.

10

Shipping Costs

Net outbound shipping (after customer pays)

= ($300)

Enter only the net amount you absorb — i.e., your carrier cost minus what the customer pays. Free shipping offers shift this entirely to you.

11

Total Costs

COGS + Subscription + Txn Fees + Apps + Ads + Shipping + Returns

= ($5,025)

The full P&L cost stack. Every dollar here must be recovered before profit appears.

12

Net Profit & Margin

Revenue − Total Costs

$10,000 − $5,025

= $4,975 (49.7% margin)

Net margin is the true health metric. Target 15%+ for sustainable growth. Below 10% leaves insufficient cushion for COGS volatility, fee hikes, or scaling ad spend.

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