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//// Business · Import / FBA

Alibaba to Amazon Profit Calculator

Know your true landed cost before you commit to a MOQ. Model sea vs air vs express, customs duty by HS category, FBA fees, and break-even — so you only order what actually makes money.

Where this fits

📈 Investing & WealthSeller OSSellers

This tool lives inside Seller OS and is most useful for sellers.

Corp Tax Rate21%
SE Threshold$400
FICA Cap 2024$168,600

Net Profit / Unit

$10.57

ROI on Cost

141.8%

Net Margin

42.3%

MOQ Total Profit

$2,113.50

Verdict

Strong — 141.8% ROI — excellent import opportunity

Import & Product Inputs

$
kg
$
%
$
$
$

Per-Unit Cost Breakdown

Alibaba Unit Cost$4.50
Shipping$1.50
Customs Duty$0.20
Prep Fee$0.50
Inspection (amortized)$0.75
Landed Cost$7.45
Amazon Referral Fee($3.75)
FBA Fulfillment Fee($3.22)
Net Profit / Unit$10.57

MOQ Investment Summary (200 units)

Total Investment

$1,490.80

Total Revenue

$4,998.00

Total Profit

$2,113.50

Break-Even Price

$14.42

Units to Recoup

142

Shipping Rate Used

$3.00/kg

Seller playbook · Sourcing and landed cost

This sourcing deal has enough room to justify real attention.

Landed cost is $7.45 per unit before Amazon takes $6.97 more in selling fees. That leaves $10.57 of unit profit, 42.3% net margin, and 141.8% ROI on landed cost, with a total MOQ cash requirement of $1,490.80.

What To Do Next

Strong ROI is good, but still verify supplier quality before you wire more cash than you can afford to freeze.

Your payback point is 142 units sold. Treat that as the minimum sell-through plan before you reorder.

Run the Amazon fee and FBA profitability tools next so this sourcing decision stays connected to the real selling environment.

Verdict

Strong

141.8% ROI — excellent import opportunity

Net margin

42.3%

$10.57 per unit after landed cost and Amazon fees

ROI on landed cost

141.8%

Capital efficiency before ads and returns

Payback point

142 units

$1,490.80 tied up in MOQ inventory

Build Your Seller Stack

The next calculators that usually unlock a better sourcing, pricing, or scaling decision.

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Score Amazon FBA product opportunities across profitability, demand, and competition. Enter BSR, COGS, referral fee category, FBA size tier, and competing seller count — get net profit, ROI, monthly profit, and an overall Hot/Good/Maybe/Skip verdict.

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ROAS & Break-Even Ad Spend Calculator

Find the exact ROAS, ACoS, CAC, and CPC your offer can support before ads stop working. Built for Amazon PPC, Shopify, and seller traffic decisions.

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1

Unit Cost (FOB)

Alibaba price per unit

= $4.50

FOB (Free on Board) price — what you pay the supplier per unit before shipping or duties.

2

Shipping Cost per Unit

Weight × Rate per kg

0.5 kg × $3.00/kg

= $1.50

Sea Freight (~$3/kg · 25-40 days). Sea freight is cheapest but slowest; express is fastest but rarely economical for low-value goods.

3

Customs Duty

Duty = CIF Value × Duty Rate

($4.50 + $1.50) × 3.4%

= $0.20

Customs duty applies to the CIF value (Cost + Insurance + Freight). Check your HTS code at hts.usitc.gov for exact rates.

4

Prep & Inspection Fees

Prep per unit + Inspection ÷ MOQ

$0.50 + $150.00 ÷ 200

= $1.25

FBA prep (labeling, poly-bagging) can be done by a 3PL or yourself. QC inspection (~$150–$300 one-time) catches defects before they reach Amazon customers.

5

Landed Cost per Unit

Unit Cost + Shipping + Duty + Prep + Inspection

$4.50 + $1.50 + $0.20 + $0.50 + $0.75

= $7.45

Your true cost to get one unit into FBA. Everything above this is Amazon's take and your margin.

6

Amazon Referral Fee

Sale Price × Referral %

$24.99 × 15.0%

= $3.75

Referral fees range from 6% (computers) to 45% (Amazon device accessories). Most categories fall between 8–15%.

7

FBA Fulfillment Fee

Flat fee per unit (size tier)

= $3.22

Covers pick-and-pack, shipping, and customer service. Size up your product dimensions carefully — moving from small standard to large standard adds ~$1.50+.

8

Total Amazon Fees

Referral Fee + FBA Fee

$3.75 + $3.22

= $6.97

As a rule of thumb, Amazon takes 25–35% of your sale price across all fees. Keep this ratio in mind when pricing.

9

Net Profit per Unit

Sale Price − Landed Cost − Amazon Fees

$24.99 − $7.45 − $6.97

= $10.57

Your take-home per unit after all costs. Healthy FBA products typically show $3–$10+ net profit depending on price point.

10

Net Margin

Net Profit ÷ Sale Price × 100

$10.57 ÷ $24.99 × 100

= 42.3%

Target 20%+ net margin for a sustainable FBA business. Below 15% leaves little cushion for PPC, returns, or price competition.

11

ROI on Landed Cost

Net Profit ÷ Landed Cost × 100

$10.57 ÷ $7.45 × 100

= 141.8%

ROI measures how efficiently your capital is working. 50%+ is strong; 25–50% is viable; below 25% is risky given Amazon fee volatility.

12

MOQ Investment & Payback

Landed Cost × MOQ units to recoup

$7.45 × 200 = $1,490.80; recoup after 142 units sold

= $2,113.50 total profit at MOQ

Units to recoup is your payback threshold — the number of units you must sell to recover your full MOQ investment.

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