Not a vague audit call. Not a generic strategy deck. A clear read on the live proposal motion, the biggest leaks, and what should change first if the goal is to recover close rate.
Use this page when someone asks what they really get for the $750 sprint before they decide whether to book it.
Example input
Business
Small design studio selling custom website and brand retainers
Current format
3-page PDF proposal sent after a discovery call
Current CTA
Reply if you want to move forward
Deal range
$6k-$18k custom projects
Turnaround
72 hours
Fast enough to keep a sales conversation moving instead of drifting into another week of indecision.
Priority-ranked teardown with the clearest conversion leaks first
Annotated guidance on packaging, recommendation framing, and CTA order
A better send and next-step motion for the live proposal path
A final recommendation: leave it alone, run the conversion upgrade, or scope the bigger system
Sample findings
Priority
P1
What the teardown flags
The current PDF opens with scope and total cost, so the buyer has not yet been told which path is best or why it exists.
First fix
Lead with a short recommendation summary, then show the package ladder after the buyer understands the suggested path.
Priority
P1
What the teardown flags
Reply-by-email leaves approval, revisions, questions, and scheduling bundled into one vague action.
First fix
Split the next move into a tighter CTA stack: approve, request changes, ask a question, or book the next call.
Priority
P2
What the teardown flags
Options are listed, but the buyer has to infer what is actually different and where the recommended value sits.
First fix
Use a comparison frame that makes the recommended tier visually and narratively easier to justify.
Priority
P2
What the teardown flags
The proposal is sent, then the team guesses when to follow up because the delivery surface itself is not helping.
First fix
Tighten the send flow and next-step language so follow-up starts from clearer buyer behavior and stronger intent signals.
This is the page that helps the teardown sprint feel tangible in outreach, follow-up, and referral chains. It answers the buyer's quiet question: what would I actually receive?
The point is speed and clarity: one current proposal in, one clear diagnosis out, and a better decision about whether to stop there or roll into the larger Proposal OS build.
FAQ
No. It is a realistic sample built to show the structure of the deliverable without relying on private client material.
No. The format is stable, but the findings and recommendations change based on the proposal, the sales motion, and the business model.
Either the buyer implements the recommendations alone, or the teardown rolls into a Proposal Conversion Upgrade if the opportunity is strong enough.